IMFORMED organises high profile conferences (Forums) and market research expertise for specific sectors of the global non-metallic minerals (industrial minerals) industry, and was founded by Mike O’Driscoll and Ismene Clarke in January 2015.

Mike and Ismene forged careers spanning four decades in the industrial minerals industry, including running Industrial Minerals (IM) magazine, earning recognition and trust as experts within the market.

This provided deep experience, a high reputation, and a proven track record gleaned from a career in devising, managing, and commercialising industry leading events, and original editorial and information products for the global industrial minerals business.

In 2014 they left IM to pursue a fresh and independent course with which to better serve the market by launching IMFORMED.

In September 2024, Ismene, Co-founder & Director of IMFORMED, and long standing friend and active member of the global industrial minerals community sadly passed, suddenly, but peacefully, at her home (Tributes & Gallery; her career background maybe viewed here).

Maria Bernard has been working with Mike & Ismene since 2019, and has stepped up her activities with IMFORMED as Sales Manager.

Mike O'Driscoll
Mike O'DriscollDirector & Co-owner
Mike O’Driscoll has over 30 years experience in the international mining and minerals industry, specialising in industrial minerals and markets, for which he is widely recognised as a leading expert.

He was Editor of Industrial Minerals (IM) magazine for almost 17 years, before becoming Global Head of Research at IM, and holds an MSc in Mining Geology from the Camborne School of Mines.

In 2011, he was recipient of the Hal Williams Hardinge Award, from the Society for Mining, Metallurgy and Exploration (SME), for services to the industry as Editor of IM.

Maria Bernard
Maria BernardSales Manager
Maria has over 35 years in sales, building a career across multiple industries.

Maria has a warm, engaging communication style that resonates with people and an instinctive ability to build rapport with clients