Until April 2014 Ismene, with 15 years service, was the longest serving advertisement sales manager for Industrial Minerals (IM) magazine published by Metal Bulletin plc, a part of Euromoney Institutional Investor plc from late 2006.

Complementary to Ismene’s advertisement sales role was her pivotal commercial influence and leadership across the IM series of international events including congresses, conferences and exhibitions in North America, Asia and Europe.

In later years Ismene, along with her long established editorial colleague and IMFORMED co-director, Mike O’Driscoll, was responsible for creating and commercialising forums on mineral logistics, the Chinese market, and oilfield minerals.

Outside the world of industrial minerals, Ismene’s other half of her career was also in international sales spanning international property (UK and Switzerland), road haulage (UK and France), publishing (telecommunications, road transport, tobacco, city and financial) and shipping where she pioneered Internet web-based sales (SeaNet) in the late-1990s.

Ismene’s commercial presence in serving the commercial and networking needs of the international industrial minerals community is second to none. Her name is recognised throughout the commercial industrial minerals world as the force behind achieving successful outcomes for potent high level networking events and marketing solutions.

She achieves this through her natural ability to connect with people on both personal and professional levels. Nothing is too small or inconvenient to ensure outstanding experience because, for Ismene, failure is not an option!

If it isn’t fun then it’s time to move on and that’s what she and Mike have done to ensure they bring their undiluted experience and outstanding professionalism to the industrial minerals community through IMFORMED.